1. Define search engines?
Search engines are some programs. If a
keyword and search term is entered by the user then these programs are used to
find particular information on the internet. Example: yahoo, Bing, Google,
DuckDuckgo, etc.
2. What is SEO?
The abbreviation of SEO is search engine
optimization or optimizer. It is collection of various techniques to optimize
site so that it is given a good rank in Search engine result pages.
3. Define Meta tags?
Meta tags are nothing but some keywords
that tell search engines about site and search engine bots view it. While
searching keywords, title and Meta tags which are based on search engines in
the site displays results.
4. Give the importance of Title tag in website?
In SEO, Title plays a crucial role, page’s
title exactly describes about contents in that particular page.
5. What is the use of Robot.txt?
A message to search engine bots is
Robot.txt to index page or not. You must place “no index” if you do not want
search engines to index specific page.
6. Define canonical form?
The tag which accepts URL is known as
canonical, it is message to search engine bots to index URL but not page URL.
7. Define
site map?
The content of web page is read by search
engine bots after converting to XML, bots read the content easily by placing
site map in the site.
8. How to get traffic
for your website?
Initially, start article submission with
quality and then participate in forum and finally, implement all SEO
techniques. Upload an image to your profile and give a brand look to the users
by sharing with appropriate information on site to increase traffic to the
site. You must also concentrate on local search engines such as mantra, super
pages, etc.
9. Does domain extension have an impact on SEO?
It depends because if you concentrate
people from USA then you must take a domain with .in extension effects SEO.
10. How to get Google Page Rank?
Mainly, Google Page Rank depends on
links so if your site has more back links then the page rank is more and it is
affected by rank of the page linked to you. Next, age of the site is considered
if your site has more age then it is more trusted and favorable to Google. A
website with many incoming links, plenty of pages, and several internal links
to other pages with the website then all these are well considered by Google.
11. How to select the keywords for optimization?
The success of selecting keywords is to
select popular keywords related to content which are effective. Prevent
practice of over stuffing or overusing keywords. You must stick to a specific
density of 3 to 4 percent on top keywords for a good effect.
12. Define Black Hat SEO?
Race among several websites to get high
ranking is brought numerous methods and techniques to achieve goal. These
methods are categorized into two different groups depending on search engines
acceptability.
13. Which industry blogs and sites do you follow?
This question is asked so that the
interviewer can judge how well you are updated with the current SEO trends.
Some of the good ones to follow are
1 .Searchengineland.com
2. SEOmoz.org
3. SEObook.com
4. Seo-theory.com
5. Distilled.net
14. What is 301 redirect?
It is a method of redirecting user from
the old page url to the new page url. 301 redirect is a permanent redirect and
is helpful in passing the link juice from the old url to the new url.
15. What is robots.txt?
Robots.txt is a text file used to give
instructions to the search engine crawlers about the caching and indexing of a
webpage, domain, directory or a file of a website.
16. What is Keyword Difficulty?
Keyword difficulty identifies how
difficult it would be to rank well for a particular keyword. And the value is
higher for more popular words because it will be more difficult to compete with
1,000s of other sites for a popular word than with 10s of others for the less
popular ones.
17. What is site map?
Search
engine bots reads the content of the web page after converting them to XML,
placing site map in our site helps bots to read the content easily.
18. What is analytics?
To
analyses the traffic to your site, many sites are providing analyses, using
this you can track the results for your SEO work.
19. Define PPC?
It is an online advertisement method
where you pay for the clicks of the user.
20. How to get Google Page Rank?
Mainly, Google Page Rank depends on links so
if your site has more back links then the page rank is more and it is affected
by rank of the page linked to you. Next, age of the site is considered if your
site has more age then it is more trusted and favorable to Google. A website
with many incoming links, plenty of pages, and several internal links to other
pages with the website then all these are well considered by Google.
21. What is 404?
It is a server error code which is returned
by the server what a particular webpage or the file is missing from the webhost
server.
22. What
is Key word Proximity?
It is the distance within a piece of text
between two or more key words.
23. What is the difference
between SEO and SEM?
Seo is search engine optimization and is the
process you use in getting your pages to place well on search results. SEM is
search engine marketing and involves purchasing advertising space on search
result pages. Sponsored listings are SEM. Both are related though! When using
Google Ad words, the better you optimize your pages for search, the less you
will be paying for your selected keywords in the PPC campaign and the better
placement your ads will get.
24. What is Google sandbox?
The Google Sandbox Effect is a theory used to
explain why newly-registered domains or domains with frequent ownership changes
rank poorly in Google Search Engine Results Pages (SERPS). In other words new
websites are put into a “sandbox” or a holding area and have their search
ratings on hold until they can prove worthy of ranking.
25. Why is the Title so important in SEO?
1.
Title
is the main part of any web site that provides a way to use the element to
display the title.
2.
Title
of the web site is the element that is used for the search engines and its
positioning in it.
3.
Title
is usually placed in the tag of the HTML and it describes the main title of the
website and its purpose.
4.
It
is a descriptive word in 12-15 words and describes the nature of the title that
can be optimized according to the search engines.
5.
Title
is a way to describe the website’s aim and it is being shown on the web
browsers title bar.
26. What is Page Segmentation?
Page segmentation is all about to track
the site visitors like which are the landing pages and exit pages. So that you
can have a brief idea that how can you improve exit pages content and design to
make it more convenient for the landing user.
27. What is cloaking?
Cloaking involves having two separated
pages one to show to Google boot and other to show to your sites visitors.
